How often do you go away from a group, an accompanied shop, a depth or, indeed, any form of qualitative interview thinking little more than ‘Meh!’? Too often? Well at the risk of blowing a rather hefty trumpet, our clients don’t.

At Safari we simply refuse to accept the indifferent, we reject the unremarkable and won’t even countenance the commonplace. When you finally part company with one of our remarkable respondents, our aim is that you should go away with a ‘Fantastic Fieldwork Feeling’. Every Single Time.